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Abuja Broadcasting Corporation To Improve Content Via Digitization

The Federal Capital Territory Administration has reiterated commitment to improve it’s broadcasting content and quality by leveraging on various innovative digital platforms to enhance effective service delivery.

The Managing Director of the Aso Radio and Television, Malam Ibrahim Damisa, made this known at a media parley with FCT Minister’s Press Corps in Abuja.

Malam Damisa explained that the FCT Administration was desirous to make Abuja Broadcasting Corporation be among the best stations across the globe.

According him, despite the harsh economic impact of the COVID-19 pandemic on businesses across the globe, the Abuja Broadcasting Corporation attained 75%
of its 2022 target.

He vowed that the station would do everything it can; in educating, sensitizing and entertaining the residents on policies and programmes of Government meant to impact lives of the teeming populace for the better.

“We are still developing strategies that will run through the next two to three years and these strategies will involve modern marketing skills because marketing has since changed and became digital. We saw how corporate bodies, departments and agencies are still grappling with the devastating impact of COVID-19. But I am happy to inform you that we have met over 75 percent of the target that was set for Abuja Broadcasting Corporation for the year 2022”

Mallam Damisa further commended FCT Minister, Malam Muhammad Musa Bello for the support given for the expansion of reach and content improvement of the station.

He highlighted staff training, welfare, infrastructure development as some of the major areas the station has invested funds towards building a sustainable station.

By Remi Johnson,Edited by Grace Namiji

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